10 Tips on how to market your event
The date is fixed. The space is reserved. All that's left to do is convince people to show up. Worried? possibly a little? Don’t be.
A successful event depends on a well-thought-out promotional approach. These marketing strategies for events will help you spread the word, target the correct audience, and generate buzz before your event.
Here are 10 Tips for how to market your event effectively.
1) Use email marketing to reach your audience
Obviously, email marketing is a necessary method of interacting with your current audience. Email marketing should be used to advertise your event to various targeted audiences. Start your email marketing campaign before the event with early bird ticket prices. As the event gets closer, you should keep sending emails on a regular basis with updates on the schedule, reminders about deadlines for discounted tickets, and a final push to get people to register.
2) Create a hashtag for your event
Choose a short event hashtag that is ideally specific to your event. In each post, you must use this hashtag without fail. This makes it simple finding of all relevant posts by all those looking for information about the event and is a fantastic method to increase engagement and buzz before and during the event.
3) Use paid Ads
Paid ads target keyword terms on search engines like Google. Also, social media platforms such as Facebook and Instagram can also be a good way not only to increase awareness of your event but also to attract more registrations. You can even retarget those who have visited your event website but haven’t bought a ticket yet. You can create ads to give your potential attendees FOMO – Fear Of Missing Out. This FOMO creates a sense of scarcity with limited seats available or x seats being left.
4) Optimize SEO on your event website
Optimize the event webpage by targeting a keyword. Use a title tag and header that include your target keyword. In the title tag, it’s best to put the name of the event last, so the keyword appears first. This helps indicate relevance to Google. The event page should have a nice, detailed event description, which includes the keyword several times. Internal links are important for search engine rankings, so make sure to link to the event page from other pages on your site including older blog posts.
5) Post relevant content
Building trust with your potential audience through social media sharing of interesting and valuable content. People may be interested in how-to articles and videos, problem-solving posts, polls, etc. You can expand your audience, reach out to new potential customers, and improve your bottom line by getting a better return on investment. People will be eager to purchase tickets for your event if you successfully gain the trust of your audience by creating content that meets their needs. Win-win!
6) Event links in social media bios
Usually, your Twitter, Facebook, and LinkedIn bios will link to your website. But when you’re promoting a big event, consider changing these links so they send visitors directly to the event page.
7) Post the event on social media
Considering that social media is the best way to meet new people. Through people, your event can attract a LOT of traffic and attention. It would be accurate to claim that social media has completely transformed the event planning sector. It enables you to reach a diverse and specialized range of audiences.
8) Post-event blog post
Writing event recap blog entries is frequently simple and enjoyable. Post them on the event website or send them as a guest post to a website They may contain any useful content.
9) Utilize pop-ups on your website
Although pop-ups are controversial, there is no doubt that they can increase your conversion rate. By including a pop-up on your website, you can ensure that visitors are aware of your event and point them toward your landing page or a dedicated website.
10) Post-event social activity
Now it’s time to share stories, say thank you, and stay connected. Thank the speakers, sponsors, and attendees in follow-up postings to demonstrate your appreciation. This encourages networking. Post a handful of your most impressive pictures on social media, and don't forget to tag and mention people. Keep an eye out for other people's tweets, mentions, and blog articles in the days after the event. Share these mentions as you see them!